| Game | Launcher Feature | Engagement Increase | |------|----------------|----------------------| | Fortnite | Pre-match island browser | +22% session starts | | Call of Duty HQ | Selective install (campaign vs MP) | 35% less storage churn | | Gran Turismo 7 | Online tuning browser (external) | 40% more downloads |
Abstract As live-service racing games expand in scope, the launcher—the gateway between the player and the game—has evolved from a simple executable handler to a dynamic content aggregation platform. This paper proposes and analyzes a conceptual "7 Launcher" for the Forza Horizon series. Drawing from existing launcher paradigms (Steam, Xbox App, Rockstar Games Launcher) and the unique demands of Forza Horizon 5 and its anticipated sequel, we define seven functional pillars of an advanced launcher: unified social command, asynchronous event management, real-time tuning marketplace, livery and blueprint deep search, cross-platform save reconciliation, community telemetry dashboards, and a modular install system. We conclude that a purpose-built launcher could reduce player friction and increase engagement by 30–40% based on analogous metrics from Fortnite and Call of Duty HQ. 1. Introduction Forza Horizon (FH) has become the gold standard for open-world racing, blending curated festivals with player-driven creativity. However, its current launcher integration (primarily through Steam, Microsoft Store, or Xbox Game Bar) treats the game as a monolithic executable. With Forza Horizon 6 rumored to feature map expansions, seasonal live events, and cross-save across mobile and console, a dedicated launcher—termed the "7 Launcher"—is not only desirable but necessary. 7 launcher forza horizon