One evening, his father walked in and saw the shop full of customers laughing as Rajiv showed them how to use a streaming stick. The old man smiled. "Beta, tumne apne TV biz ko apnapan de diya."
Amazon gives a one-year manufacturer warranty. Rajiv gave a three-year "Sharma Electronics Warranty." It meant: "If your dog chews the remote, I'll replace it. If the software glitches at 10 PM, call me. I live upstairs." apne tv biz
Rajiv realized something powerful:
But Rajiv remembered one lesson from his father: "Grahak ko sirf TV nahi chahiye, unhe sukoon chahiye." (The customer doesn't just want a TV; they want peace of mind.) One evening, his father walked in and saw