| Category | Percentage of Posts/Appearances | Typical Brands | | :--- | :--- | :--- | | Athleisure / Gym Wear | 35% | Puma (Endorsement), Alo Yoga, Lululemon | | Casual Street Style | 25% | Zara, H&M, Levi’s, The Frankie Shop | | Red Carpet / Event | 20% | Sabyasachi, Zuhair Murad, Arpita Mehta | | Vacation / Bohemian | 15% | Anthropologie, Free People, Self-Portrait | | Traditional (Indian Wear) | 5% | Manish Malhotra, Ritu Kumar |