C2016 Western Union ((exclusive)) -

Behind the scenes, however, Western Union was experimenting. Leaked reports from 2016 suggest the company ran a pilot project integrating XRP (Ripple’s token) for settlement between dollar and peso corridors. They found that while settlement was fast, the volatility and regulatory uncertainty made it useless for the average remitter sending $200 to feed a family.

Blockchain was a solution looking for a problem that Western Union had already solved with old-fashioned ledgers. Marketing and Branding: "A Family United" To combat the "expensive dinosaur" narrative, Western Union launched a massive campaign in 2016 focused not on technology, but on outcome . The tagline, "The fastest way to send money home," evolved into "A family united." c2016 western union

In a famous interview with Bloomberg in late 2016, Ersek stated: "We have 500,000 locations that handle cash. Bitcoin has no central issuer, no compliance, no consumer protection. For the money transfer of the poor, you need stability." Behind the scenes, however, Western Union was experimenting