That risk has paid off. They’ve shot campaigns for , Adidas , and Mugler —each one unmistakably theirs. One Mugler campaign, shot in a desolate Mojave gas station at dusk, featured Chanel climbing a chain-link fence in 6-inch heels. The brief from Mugler had requested “elegant motion.” Gal and Chanel delivered “beautiful trespassing.”
Three years later, that unplanned moment has become the foundation of one of the most quietly influential creative partnerships in fashion and digital media. chanel camryn, gal ritchie
Chanel nods. “Not to be difficult. But because we know what works for my body, for her light, for our audience. The brand is hiring us for our point of view. If they wanted stock photography, they could get it cheaper.” That risk has paid off
“We’ll figure it out on the day,” Gal says. The brief from Mugler had requested “elegant motion
They finish each other’s sentences so naturally that our interview often feels like eavesdropping on a private language. Chanel Camryn first came to public attention the way many raw talents do now: a viral clip. A 15-second video of her freestyling in an empty warehouse, all popping control and fluid rolls, racked up millions of views. But unlike so many flash-in-the-pan moments, Chanel had depth. She had studied under Laurieann Gibson. She had toured. She understood that social media wasn’t the art—it was just the window.
Gal grins. “And she couldn’t do it. She started moving. I just followed.”