Rakesh looked confused but nodded.
“ Bhai-o , your product is not the problem. Your packaging—your mindset, your discipline, your timetable —is the problem. We are all khakhras trying to fly without a packet!”
Pareshbhai wasn't famous. He wasn't a CEO or a celebrity. He was a former weaver from Jamnagar who had lost his small factory in the 2001 earthquake. Yet, the hall was packed with 300 businessmen, students, and housewives, all clutching notebooks and sipping cutting chai.
“What did Hansaben do?” Pareshbhai asked, wiping his brow with a bright white handkerchief. “She didn't pray for a miracle. She didn't ask the government for a loan. She went to the plastic-wala and spent her last 500 rupees on airtight packets.”