1. Executive Summary IBP 9 (Internet Business Promoter) is a desktop-based SEO software tool developed by Avenue 82, Inc. First launched in the early 2000s, IBP has evolved through multiple versions, with IBP 9 representing its mature stage. Unlike cloud-based SEO platforms (e.g., SEMrush, Ahrefs), IBP focuses heavily on on-page optimization, rank tracking, and automated submission to search engines. It is designed primarily for SEO professionals, small business owners, and affiliate marketers who prefer a one-time purchase over subscription models.