Here’s what she wants you to understand.
The danger isn’t malice. It’s automation. Your brain shortcuts: “I like them → I trust them → I say yes.” influence 2 part 4 emily
We’ve all heard it: “People buy from people they like.” Here’s what she wants you to understand
It sounds warm, fuzzy, and harmless. But in Influence, Chapter 2, Part 4 , Emily pulls back the curtain on the Liking principle—and her take is sharper, darker, and more useful than the typical “just be friendly” advice. Your brain shortcuts: “I like them → I
In Part 4, Emily shares a quiet story: a manager who kept promoting a well-liked underperformer because “everyone wanted him on the team.” Liking overrode competence. Sound familiar?
Influence, Chapter 2, Part 4: The Uncomfortable Truth About "Liking" (And Why It’s Not About Being Nice)
Her point: Liking isn’t a leadership tool—it’s a cognitive bias. And when you don’t name it, it runs the table.