Here’s a structure and content for an PowerPoint presentation. It’s designed to grab attention, tell a story, and avoid the usual boring definitions. Presentation Title Slide Title: The Secret Sauce of Business Decisions: Introduction to Marketing Research Subtitle: Why gut feelings fail and data wins Your Name / Course Slide 1: The Hook – “The $50 Million Mistake” Visual: A split image – Left side: A happy Coca-Cola executive in the 1980s. Right side: A sad Pepsi logo.
| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | introduction to marketing research ppt
– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). Here’s a structure and content for an PowerPoint
Marketing Research = The bridge between the company and the customer’s mind. Right side: A sad Pepsi logo