But there is a new term making waves in the natural soap community that takes that mantra to the next level:

Avoid anything labeled "Beauty Bar" or "Moisturizing Bar" that lists Sodium Lauryl Sulfate (SLS) or Syndets as the first ingredient. True MASO MESO requires the glycerin and natural fats found in small-batch, artisanal soaps. The beauty industry loves to sell you a 10-step routine filled with plastics and acids. But MASO MESO proves that sometimes, less is more— provided you do it twice.

You could. But you wouldn’t get the