How you gathered or analyzed information.
Integrating Sawtooth Software’s Choice Modeling with a Brand Soul Template for Consumer-Centric Product Design saw & soul template
Break down existing research critically — “saw” into pieces, analyze gaps. How you gathered or analyzed information
This paper proposes a hybrid framework combining Sawtooth Software’s discrete choice models (e.g., CBC, ACA) with a “Brand Soul” template — a qualitative tool defining brand purpose, personality, and emotional drivers. The integration allows firms to optimize product features while preserving brand authenticity. saw & soul template
Present your original argument, framework, or data — the heart of the paper.