PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Report ID: SIMPS11-TV-2024 Format Analyzed: TVRip (Standard Definition, Broadcast Capture) Original Air Date: September 26, 1999 – May 21, 2000 (FOX) Episode Count: 22 1. Executive Summary Season 11 of The Simpsons represents a transitional period often cited by fans as the beginning of the show’s “zany” era, prioritizing gags over character-driven plots. The TVRip format preserves the original broadcast experience, including 4:3 aspect ratio, network watermarks, period-appropriate commercial break markers, and SD resolution (typically 480i). This season is notable for the controversial episode “Beyond Blunderdome” (featuring Mel Gibson) and the fan-polarizing “Saddlesore Galactica.” 2. Technical Specifications (TVRip) | Parameter | Specification | |-----------|----------------| | Resolution | 720×480 (NTSC) or 720×576 (PAL) | | Aspect Ratio | 4:3 (Fullscreen) | | Frame Rate | 29.97 fps (NTSC) / 25 fps (PAL) | | Video Codec | XviD or H.264 (common in scene releases) | | Audio | MP3 or AC3, 192 kbps, Stereo | | Source | Over-the-air or cable broadcast capture | | Typical File Size | 175–250 MB per episode |
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
