Tiktok Attribution Window !!exclusive!! -

TikTok is not Google. People do not search for "buy running shoes" and click an ad. TikTok is discovery. A user sees your shirt on Monday, thinks about it Tuesday, Googles you Wednesday, and buys Thursday.

"It’s the attribution window."

What window are you currently using? Let us know in the comments below. tiktok attribution window

Don't judge a campaign 24 hours after it starts. Don't kill a creative because it didn't generate a "click" immediately. Give the algorithm time to find the right person, and give that person time to remember your brand. TikTok is not Google