Using qualitative content analysis of key scenes, character arcs (Naveen Bansal, Jitu, Yogi, and Mandal), and dialogue transcripts (e.g., the “Tu Beer Hai” monologue), the study applies Richard Florida’s creative class theory and Connell’s hegemonic masculinity framework.
Pitchers demystifies the “glamour of startups” by highlighting founder depression, cash-flow crises, and partner betrayal. However, it also reinforces problematic tropes: (1) entrepreneurial success as a male-bonding ritual excluding women from core decision-making, (2) normalization of “hustle culture” as a substitute for sustainable HR practices, and (3) the myth of the meritocratic pitch (angel investors as saviors rather than exploiters). tvf pitchers
This is the first scholarly deconstruction of a Hindi-language web series as a pedagogical text for entrepreneurial identity in emerging markets. Using qualitative content analysis of key scenes, character