All information reflects the public status of Ullu as of 14 April 2026.
Prices are quoted in Indian Rupees (INR) and may vary slightly across regions due to taxes and currency conversion. | Method | Description | How to Activate | |--------|-------------|-----------------| | Free‑Ad‑Supported Tier | Ullu’s “Ullu Free” tier provides a rotating library of movies, short series, and select episodes at no cost. Content is ad‑supported, and the catalog is refreshed weekly. | 1. Download the Ullu app or visit ullu.com . 2. Register with a valid email/phone number. 3. Choose “Free” during sign‑up – no payment required. | | 7‑Day Free Trial (Premium) | New users can enjoy a 7‑day trial of the Premium plan (full library, no ads). The trial automatically converts to a paid subscription if not cancelled before the expiry date. | 1. Open the app → “Go Premium”. 2. Select the trial option and enter payment details (card/UPI). 3. Cancel anytime within 7 days via the “Subscription” screen. | | Promotional Offers & Partnerships | Ullu periodically runs promotions with telecom operators, e‑wallets, or device manufacturers (e.g., “Free 30 days with JioFiber”, “5 months free with Paytm Pay Later”). | 1. Look for official announcements on Ullu’s blog, social channels, or partner portals. 2. Redeem the promo code or follow the partner’s activation steps. | | Student & Youth Discounts | Certain university student bodies have negotiated limited‑time free access for campus members. | 1. Verify eligibility through the university’s portal. 2. Use the provided access code on the Ullu website. | | Content Syndication on YouTube | Ullu’s official YouTube channel uploads selected short episodes, trailers, and web‑shorts that are completely free and legal to view. | 1. Visit Ullu – Official on YouTube. 2. Subscribe and watch the freely posted videos. | Important: All free options are official, legal, and provided by Ullu or its authorized partners . Accessing the full premium catalog without paying through any third‑party “free download” sites, cracked apps, or VPN‑bypass methods is illegal and violates copyright law. 6. Legal & Safety Considerations | Issue | Guidance | |-------|----------| | Copyright | Ullu’s library consists of copyrighted works. Only content made available through the official Ullu platforms (app, website, authorized partners) may be streamed for free. Downloading or redistributing content from unauthorized sources infringes Indian Copyright Act, 1957 and may lead to civil/ criminal liability. | | Age Restrictions | Bold/Adult titles require users to be 18 years or older. Ullu implements an age‑verification pop‑up; bypassing it is a violation of the platform’s terms of service. | | Data Privacy | When signing up for a free trial, you must provide a payment method. Ullu stores this data in compliance with Indian data‑protection guidelines (e.g., the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011). Review the privacy policy before entering details. | | Avoiding Scams | Do not use “free Ullu download” sites, cracked APKs, or third‑party “streaming” portals. These often contain malware, phishing attempts, or illegal content. Stick to the official Google Play Store, Apple App Store, or the official website (ullu.com). | | Regional Restrictions | Some content may be geo‑blocked due to licensing agreements. Using a VPN to circumvent geo‑restrictions may breach Ullu’s terms of service and local law. | 7. Competitive Landscape | Platform | Price (Basic) | Free Tier? | Notable Strengths | |----------|---------------|------------|-------------------| | Ullu | ₹99/mo | Yes (ad‑supported) | Strong focus on short‑form bold content; large regional catalog. | | Amazon Prime Video | ₹149/mo (incl. Prime) | No (but 30‑day trial) | Wide variety of mainstream movies, series, sports, and shopping benefits. | | Netflix India | ₹199/mo | No (30‑day trial) | High‑budget original productions, global library. | | Hotstar (Disney+ Hotstar) | ₹399/mo (Premium) | Yes (ad‑supported) | Live sports (IPL, cricket), Disney content, Indian TV shows. | | MX Player | Free (ad‑supported) | Yes | Large library of regional movies & series; no subscription required. | ullu videos free
This report provides a factual overview of Ullu, its content catalogue, pricing structure, legitimate ways to access material for free, and key legal and safety considerations for users. | Aspect | Details | |--------|---------| | Founded | 2018 (as a digital content creator) | | Headquarters | Mumbai, Maharashtra, India | | Owner | Ullu Media & Entertainment Pvt. Ltd. (part of the Ullu Group ). | | Primary Market | India (with expanding presence in the UAE, Saudi Arabia, and other South‑Asian diaspora markets). | | Supported Devices | Android & iOS smartphones/tablets, Web (browser), Android TV/Fire TV, Apple TV, Smart TV apps (Samsung, LG, etc.), Chromecast. | | Content Genres | • Adult / “Bold” series (the brand’s signature) • Drama & romance • Thriller & horror • Comedy & sitcoms • Regional language titles (Hindi, Tamil, Telugu, Malayalam, Punjabi, Marathi, etc.) • Short films & web‑shorts | | Language Options | Primarily Hindi, with subtitles in English and several regional languages. Some titles are produced in regional languages. | | Revenue Model | Subscription‑based (monthly/quarterly/annual plans) + ad‑supported free tier for limited content. | 3. Content Catalogue (as of Q1 2026) | Category | Approx. Number of Titles | Notable Examples | |----------|--------------------------|------------------| | Original Series (Bold) | 300+ | “Mastram”, “Murder in the Hills”, “Kashmir Diaries” | | Mainstream Drama | 150+ | “Aashiqui 2.0”, “Dil Se Dil Tak” | | Comedy & Satire | 80+ | “Guppy”, “Bhabhi Ji’s Comedy Club” | | Regional Originals | 120+ | Tamil: “Kaadhal”, Telugu: “Madhura” | | Movies (Feature‑Length) | 250+ | “Khandaani Shafakhana” (Hindi), “Mounam” (Tamil) | | Short‑Form Content | 500+ | 5–10‑minute episodes, web‑shorts, music videos. | Note: The “Bold” catalog is age‑restricted (18+). Ullu enforces age verification before playback. 4. Pricing Structure (April 2026) | Plan | Price (INR) | Billing Cycle | Key Benefits | |------|-------------|---------------|--------------| | Ullu Basic | ₹99 | Monthly | Unlimited streaming of all non‑premium titles, limited ads. | | Ullu Premium | ₹299 | Monthly | Full ad‑free library, including all “Bold” originals, offline download, HD streaming. | | Ullu Family | ₹699 | Quarterly | Up to 5 simultaneous streams, parental‑control settings, premium content. | | Ullu Annual | ₹2,999 | Yearly (≈₹250/mo) | Same benefits as Premium + 2 months free. | | Free (Ad‑Supported) Tier | ₹0 | Ongoing | Access to a curated selection of free episodes and movies; ads appear every 5–10 min. | All information reflects the public status of Ullu
(Prepared 14 April 2026) 1. Executive Summary Ullu (often stylised as Ullu ) is an Indian OTT (over‑the‑top) streaming service that primarily offers short‑form web series, movies, and reality‑show style content. The platform is known for adult‑oriented “bold” programming, but it also carries a growing library of mainstream drama, comedy, and regional language titles. Content is ad‑supported, and the catalog is refreshed