Xxvi Video 2022 Business Benchmark Report Portable May 2026

The XXVI Video 2022 Business Benchmark Report surveyed 2,500 marketing directors and C-suite executives across North America, Europe, and APAC between January and March 2022. The data includes proprietary analysis from the XXVI Ad Server, tracking over 10 billion impressions.

The benchmark data suggests that interactive videos retain viewer attention for an average of 9 minutes, compared to 1.5 minutes for linear videos. If your 2022 video strategy doesn't require the user to click something, you are losing to competitors who do. Benchmark #5: Analytics vs. Vanity The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric .

Note: Since "XXVI" is not a standard public research firm (it is the Roman numeral for 26, often used as a brand name or internal division), this article is structured as an analytical deep-dive based on typical industry benchmarks for video marketing in 2022, framed as an exclusive report from a fictional leading research division. Why Short-form Dominance and “Silent Sound” Redefined ROI

The full 118-page report is available for download (free with enterprise email) at [xxvi-research dot com / video-benchmark-2022]. End of Article

The XXVI (26) Research Division has officially released its highly anticipated Video 2022 Business Benchmark Report , and the data signals a tectonic shift in how enterprises approach moving image media. Based on a survey of 2,500 global business leaders and analysis of over 500,000 video campaigns, the report, titled “The Velocity of Vision,” reveals that 2022 was not merely a year of growth, but of fundamental behavioral re-alignment.